Spotify’s new Australian pricing for a Family Plan subscription We noted at the time that this decline marked the first time ever that Spotify’s official ARPU had fallen to less than half the company’s standard €9.99-per-month subscription price. Spotify’s Premium monthly ARPU fell by 7% at constant currency, year-on-year, to €4.42 in Q1 2020. “Existing subscribers have a one month grace period and will see the price change on their next billing cycle after November 1.”
They added: “To continue offering a unique service, we increased the price of Spotify Premium Family for new users in Australia from $17.99 to $18.99 on October 1. Referring to the Australia price rise, a Spotify spokesperson said the streaming service’s “pricing varies across regions, reflecting local macroeconomic factors, as well as our commitment to bringing both the best audio content and the highest value to our subscribers with much more to come in the future. “To continue offering a unique service, we increased the price of Spotify Premium Family for new users in Australia from $17.99 to $18.99 on October 1.”
The subtle price increase in Australia this month will likely be seen as a positive sign for investors and rightsholders of further price rises in future. We’ve written previously about how Spotify doesn’t exactly love suggestions that it should raise its subscription prices, despite of this being one way to curb declines in ARPU – the average revenue paid each month by its Premium subscribers around the world.
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